London Calling: BtoBet to present new Sports and Games divisions

London Calling: BtoBet to present new Sports and Games divisions

Wednesday, January 24, 2018 Posted by Luke Massey
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The recent launch of BtoBet Gaming and BtoBet Sports will place BtoBet in a stronger position to increase business reach for its operator and bookmaker partners, says the Group’s chairman Alessandro Fried.

The multinational company has reshaped its internal structure by launching the two new divisions, both operating under the same roof and adopting the same foremost technology.

BtoBet Sports represents a solution to a bookmaker’s needs and sportsbook player preferences through its sportsbook platform Neuron Sports, while BtoBet Games provides an advanced iGaming platform, Neuron Gaming, to assist and satisfy an operator’s iGaming requirements.

Fried told TotallyGaming.com: “I am confident that the redesigned group will place BtoBet in a strategically even stronger position to fulfil our current and future clients’ requirements of flexibility, personalisation and diversification of their offer though our technology, in all regulated markets.

“Both divisions and their respective platforms, Neuron Sports and Neuron Gaming, operate with a strong emphasis on the aspect of unicity through customization.

“By keeping this element of unicity in mind, we will ensure that the operator is presented with the best possible solution to truly define themselves on the market.

“TRUSTED TECHNOLOGY. DELIVERED is our new payoff and the launch of these two divisions will help our presentation as a trusted technical partner, with BtoBet Gaming providing a strong tailored product and service to the gaming industry, and BtoBet Sports delivering the right tools for the perfect betting solution to the operators.”

As well as reshaping the internal structure and launching the two new divisions for BtoBet, Fried has set about increasing its visibility to operators.

“Increased visibility is one of our key aims for 2018,” he continued. “This will permit us to transfer our strong line of services and products to the market itself.

“Operators need to understand what distinguishes BtoBet from other companies, because the decision for an operator to opt for a platform instead of another is a very complex one to make, due to the technology that is behind the platform itself, to skilled support team working side-by-side of our clients and the nature of understanding us as a company in the capacity of a technical partner.

“However, throughout the year we also plan to further improve the functionality of the products and platforms, with customization being a major area of interest.”

Totally Gaming says: BtoBet has decided to simplify things by creating two new divisions for the brand, represented by the Neuron Sports and Neuron Gaming platforms, both of which will be officially presented at the London ExCeL next month.

BtoBet will be exhibiting at ICE London 2018 (6-8 February), stand S1-320.

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