Life is a cabaret: Adding value to online operations

Life is a cabaret: Adding value to online operations

Wednesday, August 30, 2017 Posted by James Walker
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Jonas Delin, managing director of Authentic Gaming, explains why online casinos must follow land-based operators in offering players additional entertainment options.

“Land-based casino operators have long understood the need to offer visitors additional entertainment options beyond slots and table games. This realisation gave rise to the monstrous integrated resorts found on the Las Vegas Strip and in Macau.

These destinations boast everything from shopping malls and theme parks to restaurants and bars via indoor canals which guests can explore on the same Gondolas found cruising the waterways of Venice.

Integrated resorts also feature full-scale theatres and vast auditoriums, and attract some of the most well-known artists, singers, comedians, magicians, speakers and performers from around the world.

From the likes of Britney Spears and Mariah Carey to the Blue Man Group and Jerry Seinfeld, integrated resort casinos have become entertainment meccas, allowing them to attract millions of additional customers through their doors.

It helps to elevate the gambling experience, and encourages players to remain within the casino resort for longer. It is possible to spend a week inside a mid-size Las Vegas casino without actually leaving the property!

When it comes to online casinos, however, operators and suppliers have not been able to add value to the player experience through additional entertainment options. The only way they can keep players engaged is through their game portfolios.

This is part of the reason why live gaming straight from land-based casinos is becoming increasingly popular; it delivers an authentic casino experience by porting online players straight to the gaming floors of actual casinos and in real time.

Players can see the action taking place on other tables in the background, they can interact with the dealer and other players, and they can hear the sound of the ball rattling round the roulette wheel or cards being swiped across the felt.

Small things, but they add up to a big difference and significantly enhance the player experience.

Authentic Gaming is the only provider in the world focusing exclusively on streaming games taking place on the floors of premium land-based casinos from around the world.

It means the casinos are real, the tables and croupiers are real, as are the cards and the chips. But most importantly it means the other players are real – casino patrons who have walked through the doors and sat down at the roulette table.

We also wanted to replicate that feeling and special buzz that you get in a premier casino resort; not just the gaming floor but the vast array of other entertainment options available to patrons. Which is what we have done with our LIVE! Entertainment product.

That is why we have invested heavily into our LIVE! Entertainment product. With LIVE! Entertainment we are offering online players the ability to play Live Roulette and watch top quality shows, both happening at the same time, live from the casino floor!

To prove the power and flexibility of our platform, for the next two weeks we are streaming a series of cabaret performances taking place at one of our partner resort casinos; The Casino International at Hilton Batumi.

The performances take place at 21:30 CEST and 23:00 CEST, with headline acts every Thursday night including The IT Girls from London and the Paris Cabaret Group, who will take to the stage on August 24 and August 31, respectively.

The shows will be broadcast to players accessing our games via our network of B2B operator partners, such as LeoVegas, Mr Green and the Kindred Group brands.

The performances are a boon for online operators, giving players a reason to log-on and play on specific days and at specific times. It acts as a major driver of player acquisition and retention.

Streaming these cabaret performances is a first for the industry, and set the standard for offering players additional entertainment options and added value, just as they would find in a land-based casino in Las Vegas.

For online casino players, then, life now really is a cabaret.”

Totally Gaming says: Through its flagship live streaming solutions, Authentic Gaming has long been adding value to online operations. The soon-to-launch LIVE! Entertainment product takes this to the next level, bringing a slice of Las Vegas to players around the world.

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