IWG aims to leave players swooning with Love Island launches

IWG aims to leave players swooning with Love Island launches

Monday, June 11, 2018 Posted by Joseph Streeter
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The supplier has coupled up with ITV for the launch

Drawing inspiration from the hugely popular reality show Love Island, IWG has partnered with ITV to unveil three of the summer’s hottest instant win titles.

The fast-paced Love Island Bonus, Love Island Instant Cash and Love Island Cash Buster games, new for 2018, see the player become matchmaker, giving them the chance to get their hands on a scorching win if they match up successfully.

In Love Island Bonus, players try to find their match and make their way to the sizzling bonus rounds and wins on offer. In Instant Cash, match up and even trigger the wheel to win a guaranteed prize. Love Island Cash Buster is the latest incarnation of Cash Buster, IWG’s award winning lottery game.

Leon Thomas, Chief Commercial Officer at IWG told TotallyGaming.com: “Love Island is one of the most talked about TV shows right now, and we’ve created some scorching games to keep players entertained while they wait to find out the latest gossip from the villa.

“Prior to the season opener, a number of our key operator partners joined us for a launch party attended by popular 2017 contestants Muggy Mike, Jonny, Eleanor and Danielle.

“The 2018 season launch night gave ITV2 its biggest ever audience, highlighting its growing popularity and why it made strategic sense for us to develop content based on the reality hit show. Love Island games are already live on a number of operator sites, proving very popular.

“With instant win games very popular already with millennials, we believe this is the perfect match to give players a highly engaging experience, while also driving revenues for lotteries and operators.”

The titles are available to play on the Progressive Play RGS across IWG's lottery and commercial operator network.

William Van Rest, Director of Commerce & Ventures at ITV, also commented: “Love Island has been one of ITV’s biggest attractions, and this summer we’re thrilled to be working with IWG’s latest game releases.”

Totally Gaming says: With Love Island proving such a popular show across such a wide audience, this latest set of games from IWG can certainly prove to be a hit with the group’s various partners. Additionally, Love Island based games are likely to reach the demographic that are looking for an alternative form of entertainment during the World Cup.



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