iSoftBet teams with BtoBet for international expansion

iSoftBet teams with BtoBet for international expansion

Thursday, December 21, 2017 Posted by Joseph Streeter
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The partnership means that operators in Africa and Latin America now have access to iSoftBet’s top-performing slots and table games,

Online and mobile casino content provider, iSoftBet, will continue plans to execute on its international expansion after entering markets in Africa and Latin America for the very first time.

This has been achieved via a new partnership between iSoftBet and multi-national technology provider BtoBet, with iSoftBet integrating its entire suite of branded and original games onto the supplier’s platform.

The partnership means that operators in Africa and Latin America now have access to iSoftBet’s top-performing slots and table games, which include titles such as Eye of the Amulet, Paranormal Activity and Platoon.

iSoftBet develops all its new titles in its state-of-the-art HTML5 framework, Pulse, which means they can be launched simultaneously on desktop and mobile, with the same engaging and immersive experience provided to players as on desktop.

 Michael Probert, Head of Business Development told “Expanding in Latin America and Africa was always on our to-do list for this year. Like any business, it is imperative to keep exploring the new opportunities and seize them at the time. We’re delighted to increase the distribution of our games in these emerging markets and hope our games will be hit among players.

 “We do a lot of research before entering any new market; we also invest time and resources in customising games to meet the requirements of that jurisdiction, if there are any in place. Every integration is treated uniquely, and we have a special team who looks after that. This team consists of a developer, QA and a Project Manager who are experts in their domain and have the experience of working in that market.”

He added: “It has been a busy year, and we’re now looking forward an even busier one in 2018. We have grown vertically and horizontally in 2017, with several significant hires in the top management. With some fantastic releases under our wings, we are very excited to start the new year as we will be moving to a new and bigger office in London as well as in Timisoara, where we have our creative hub.”

Totally Gaming Says: Expanding into the African and Latin markets is a shrewd move for iSoftBet is a shrewd move, furthermore given the partnership with BtoBet, it feels like the expansion is destined for success, especially when considering that iSoftBet has recently  made numerous new renowned  acquisitions in management.  


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