Increased data to offer new insights thanks to ARC and ATR deal

Increased data to offer new insights thanks to ARC and ATR deal

Monday, February 12, 2018 Posted by Craig Davies
No alternative text provided
"Ground Breaking" stride data agreement to feature on ATR website

Arena Racing Company (ARC) has agreed a new “ground breaking” deal, that will see stride data feature on the website of At The Races (ATR).

The development utilises Total Performance Data (TPD) technology, designed to offer both fans and horseman a deeper insight into performances.

Through a sensor located in the saddle cloth, data can be transmitted each second, which is then averaged over the course of a furlong by ATR.

This partnership marks the first time that stride information, which comprises metrics around Stride Length and Frequency, has been published on this scale.

Data will be collected for every runner across each furlong, in all races run on ARC all-weather tracks.

Those tracks encompass Lingfield Park, Newcastle, Southwell and Wolverhampton, in addition to the flat at Doncaster and Royal Windsor when their seasons commence later in 2018.

Susannah Gill, director of external affairs at ARC, told “Alongside the sectional timing information which has been available since 2016, the stride data will give a truly new insight into how exactly each horse has performed in a race.  

“Each horse will have its own typical stride length and the data shows us if the horse was held up to start (ie running with a shorter stride that then lengthened) or ran a more consistent race with an even paced stride.

“Once we start to investigate this data it can become a key way of building up greater knowledge about how each horse runs and its overall potential in future races.

“This will be useful for horsemen (owners, trainers and jockeys) and also those betting on the sport who might be looking for an edge through greater understanding.

Adding how important this partnership is: “Our partnership with TPD and our media partner At The Races is absolutely essential to bringing this ground-breaking work to life. To date TPD is the only organisation that has created a reliable, accurate and economically viable way of producing sectional timing for British Racing.

“We are looking forward to developing the partnership in the coming years to expand sectional timing and other new innovations to more  ARC racecourses.

“We will be implementing sectional timing and stride data at more ARC racecourses, as well as introducing to jump racing. There is much to look forward to!”

Matthew Taylor, Director of New Media and Innovation at ATR, added: “The service should be of great interest to owners, trainers and jockeys, as it provides brand new metrics about their own horses, showing not only what they are capable of when at full gallop but also offering additional insight into each horse’s individual performance.

"It should also provide useful insight for punters and racing fans and can be further developed to produce predictive data for use on the website and channel.”

Totally Gaming says: This could be quite a significant development, with a whole new insight into how, and where, races are potentially won and lost. Data such as this could be invaluable for many stakeholders in the horseracing community, but could be particularly crucial, and helpful, in aiding bettors decide where they should allocate their funds.


Paddy Power Betfair takes majority stake in Adjarabet


888 secures igaming licence in Portugal


Swedish regulator issues final warning to licensed operators


IG highlights client ‘quality’ as ESMA measures hit

Gaming Products & Services Directory

The essential directory for the gaming industry