IGT's B2C experience will aid Svenska Spel

IGT's B2C experience will aid Svenska Spel

Monday, September 26, 2016 Posted by Andy McCarron
Svenska Spel has activated a four year extension for online poker software

IGT’s experience as a gambling operator in Italy will help the firm expand Swedish monopoly operator Svenska Spel to reach a wider audience, according to the supplier’s Senior Vice President and Chief Operating Officer Declan Harkin.

The two firms have just signed a deal extension which will see IGT provide an enhanced suite of interactive multichannel poker products over the next four years.

But Harkin believes that the group’s wider knowledge in operating itself will prove to be a huge benefit to its B2B customers. He explained: “By leveraging industry best practices and our experience as a successful B2C operator in the Italian interactive market, IGT’s enhanced multichannel suite of interactive poker products will help Svenska Spel to reach a broader player base.”

Svenska Spel operates the world’s fifth-largest ring-fenced market poker site according to pokerscout.com and has decided to activate its four-year extension provided under its contract with IGT signed as part of a competitive procurement in 2013.

Lennart Käll, CEO of Svenska Spel, commented: “For a decade now, Svenska Spel has successfully worked with IGT to offer the Swedish public a fun and safe interactive poker product. Choosing partners with innovative, marketing-leading products is essential to responsibly meeting our customers’ needs.”

Under the terms of the contract extension, IGT will enhance its multichannel suite of interactive poker products across desktop, Android smartphone, Android tablet, iPad and iPhone with a new user-friendly graphical interface, new game formats, and tournament variations. Enhancements include IGT’s U.S. patent-pending Poker Challenge tournament format, which appeals to novice and expert players alike, and Character-Based Cash Tables. The suite of poker products is powered by IGT’s new poker solution, which consists of IGT’s new poker engine and the IGT Connect platform.

Harkin added: ““IGT’s best-in-class mobile and tablet user interface ensures that the customer can provide its players with a safe, responsible, and entertaining experience anytime, anywhere.”

Totally Gaming says: IGT’s merger with GTECH last year also brought with it the huge operational experience from the Lottomatica business in Italy. Combined with a long-standing relationship with many operators in the lottery sector, and the IGT offer to its customers is stronger than it’s ever been.


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