ICE: Why eSports provide a different type of audience

ICE: Why eSports provide a different type of audience

Wednesday, February 3, 2016 Totally Gaming

Followers of eSports will waste no time in ruining your reputation unless you are authentic, a panel of experts on the sector insisted today (Wednesday) at ICE Totally Gaming.

Speaking at the ExCel in London, Marco Blume, the Marketing Director of Pinnacle Sports, said that it was not enough simply to invest in eSports and hope for the best.

“You can’t just open another line, like another sport, and leave it at that,” he said.

“These eSports players and fans are tech-savvy, and you have a responsibility to know eSports inside out. At Pinnacle, we have dedicated eSports fans to deal with queries.

“They are a different audience. They don’t understand if you are two minutes late in starting a competition, or if you don’t respond to a Tweet within seconds.

“Their world is eSports and they have high expectations of you.”

Jas Purewal, a Lawyer at Purewal and Partners, highlighted the challenges of entering an emerging sector that appears to be growing at a rapid rate.

“Once you make a decision that you want to be in eSports, then you have to think carefully about who you’re going to partner with,” he said.

“In some parts of eSports it is absolute chaos right now and there are a number of moving parts.”

Fnatic CEO Wouter Sleijffers said that it was important to “manage viewer expectations”.

He added: “You want to resonate with the audience, but if you do that then there is still so much opportunity for you to grow in a sector that is expanding.

“We are starting to see football clubs approach us and show an interest in what we are doing. I think eSports could be comparable to football one day in terms of popularity.”

Speaking on a Skype call from Seattle, Unikrn CEO Rahul Sood said that eSports could overtake “dying sports like Formula One” in five to 10 years.


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