How Unibet customer data will aid new problem gambling study

How Unibet customer data will aid new problem gambling study

Friday, December 11, 2015 Totally Gaming
Marc Etches said the latest RGT study will look at fewer people but in more detail

Unibet is to provide customer data to the Responsible Gambling Trust (RGT) to aid its latest study into the causes of harm in online gambling.

The independent gambling charity has commissioned Sophro Ltd to conduct what is the third strand of remote gaming research to be announced over the course of an 18-month programme.

The RGT said that in contrast to the ‘big data’ research projects which have recently been commissioned, Dr Jonathan Parke from Sophro Ltd, along with Dr Adrian Parke and Dr Heather Wardle, will adopt a qualitative approach using a combination of behavioural and interview data.

To aid the team, Unibet will provide access to customer data from its online bingo, casino, sports betting and poker products.

“RGT is committed to minimising gambling-related harm and research projects like the one we have commissioned Sophro Ltd to undertake is innovative and will contribute to our knowledge of player behaviour and of effective responsible gambling interventions,” said Marc Etches, chief executive of the RGT.

“We are delighted that Unibet has agreed to provide access to the player data necessary to make this research possible.”

The RGT said that the project, which is due to be concluded in autumn 2016, will be different to previous studies as it will look at a smaller number of participants in greater depth.

Researchers expect to be able to identify behavioural processes relevant to understanding problem gambling behaviour and recommend appropriate responsible gambling interactions to promote improved commercial, regulatory or clinical responses to problem gambling.

Parke, founder and director of Sophro, said: “We are pleased to be working with RGT and Unibet on this exciting project designed to enhance understanding of how to minimise risk in remote gambling.

“In an innovative approach to researching player data we will be using qualitative techniques to analyse real gambling behaviour; moving beyond description and towards explanatory understandings of remote gambling processes associated with harm.

“This project will contribute to the groundwork for more effective harm minimisation in remote gambling.”


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