Historic $1bn boxing streaming deal unites Matchroom & Perform

Historic $1bn boxing streaming deal unites Matchroom & Perform

Friday, May 11, 2018 Posted by Craig Davies
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Sixteen fights set to be held across the US

Perform Group are to bring 32 fights direct to US fans, via its live and on-demand streaming service DAZN, following a major eight-year streaming partnership with Matchroom Boxing.

Becoming exclusive broadcast partner for 16 US fight nights, set to take place at various venues across America and featuring a host of stellar names, Matchroom’s existing 16 dates per year in the United Kingdom are also to be available.

Appearing under the Matchroom Boxing USA title, through the endeavour both parties state a desire to reignite fans’ passion for the sport and engage a new generation of fight fans.

Simon Denyer, CEO of Perform Group, commented: “Perform Group has a rich history of long term strategic partnerships with the best rights holders in world. I’m excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the US and it’s time for DAZN to provide an exciting new platform for these great events. It’s a better deal for everyone – especially fight fans.”

Stating a belief that more should be done to elevate the sport in the eyes of fans, the new venture will allow individuals within the US to see fights how and when they want to, anytime and anywhere.

With none of the fight nights set to feature on PPV, all will be available for a one monthly fee with no long term contract.

Announcing the partnership in New York, Eddie Hearn, managing director of matchroom boxing, explained: “This is a historic moment for Matchroom and the sport of boxing. Since our expansion to the US, we have been looking for a partner that shares our vision and that can give us the volume of dates and rights fees required to build the strongest stable in world boxing and take it to a new level.

“This is a dream scenario for us, we can build a formidable team of fighters and also put our stamp on events from production to talent to in arena experience. Our plan is to make DAZN the home of boxing and with 32 big fight nights already confirmed from the US and UK we are nicely on our way.

“America – we have well and truly arrived, let the fun begin!”

Totally Gaming says: Matchroom Boxing has enjoyed huge success in the United Kingdom over the years, with over one million tickets sold to enthusiasts during the last half decade. This new deal working alongside Perform Group, aiming to replicate this success in the United States, could also see a huge boost for UK boxing in addition to the overall sport.   

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