Hills announces departure of Project Trafalgar architect

Hills announces departure of Project Trafalgar architect

Thursday, January 14, 2016 Totally Gaming
Andrew Lee will leave William Hill in 2016

William Hill has announced the departure of online managing director Andrew Lee, just months after he spearheaded the launch of the company’s Project Trafalgar project.

Lee, who joined Hills in 2012, will leave the company “at some point during 2016”, with director of corporate development and innovation Crispin Nieboer to fill the role on an interim basis. Lee was expected by many to become chief executive of the company when Ralph Topping departed in 2014, but has joined the more than a dozen executives to have left since James Henderson's appointment.

The news was announced in a trading update, with the company admitting that there have been “user experience issues” related to the new app, which was released in line with Project Trafalgar's launch in October 2015. Chief executive Henderson added that “online has seen some disruption around the implementation of Project Trafalgar but we are rapidly addressing that”.

The company said: “Trafalgar remains a key step in delivering a better customer experience, faster innovation and data to underpin personalisation, and has already enabled more releases in Q4 than we achieved in the previous nine months.” 

The company expects to report a slight year-on-year fall in revenue for 2015, with double-digit growth in core markets such as the UK and Italy contrasting with a 20 per cent drop in Australia.

Hills said that it expects to post full-year operating profit of around £290m (€382.3m/$416.9m), which is in line with market expectations.

Henderson added: “Looking forward, 2016 is an exciting year for us. With Euro 2016 ahead, we will capitalise on the investments we have made on Trafalgar, the SSBTs and the William Hill brand in Australia to bring customers a differentiated and more personalised William Hill experience."


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