Good Game sells network of sites to XLMedia

Good Game sells network of sites to XLMedia

Friday, January 19, 2018 Posted by Joseph Streeter
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The CEO described the deal as a "major one" for Good Game

Operator of a network of Finnish online gambling information sites, Good Game Limited, has sold several of its popular sites to XLMedia for a total cash consideration of up to €15m.

As part of the agreement, XLMedia will take control of a number of Good Game sites including Nettikasinot.com and Netticasinot.com.

The deal, which is expected to close in the first quarter of the year, also includes underlying content management systems, social network accounts, related intellectual property and affiliate accounts.

For the 12 months ended 20 November 2017, the network of acquired sites recorded revenues of €1.66m with a 75% EBITDA margin. Good Game will receive an initial payment of €7m, with a further €7m to be paid out if performance targets are met.

Following the acquisition, Good Game Limited will focus on building out its recently launched Bojoko.com brand; its most comprehensive and innovative online casino affiliate site to date.

Bojoko is unique in that operators have the power to generate their own content. Operators will enjoy full control over how their branding is represented and keep players updated on all the latest news and promotions.

This is a concept that has proven extremely popular in other online industries such as hotel and accommodation listings, with the overwhelming success of companies such as Airbnb and TripAdvisor.

In today’s regulatory landscape, Bojoko also provides operators with a unique platform to update players on any changes to their Terms and Conditions, ensuring a fully transparent dialogue between the operator and its customers.

Toni Halonen, CEO of Good Game Limited, told TotallyGaming.com: “This is a major deal for Good Game, allowing us to raise significant capital and to focus on our newly-launched bojoko.com brand.

“Bojoko is a game-changer for operators and players, and we are excited to further develop it over the coming months and years.

“We would also like to wish XLMedia the best of luck with the network of sites they have acquired from us; we believe they have the resources to take each to the next level.”

Totally Gaming says: The continuing expansion of XLMedia’s affiliate portfolio stands the group in good stead for its continued growth in 2018. Furthermore, the Finnish market is a burgeoning one so it’s unsurprising that this is one that has taken priority for XLMedia, as it continues to build its database of websites.

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