Global Gaming to shut down B2B operations

Global Gaming to shut down B2B operations

Tuesday, November 6, 2018 Posted by News Team
Company to focus on customer-facing NinjaCasino and SpelLandet brands

Global Gaming has announced that it is to shut down its white label operations in order to concentrate on its customer-facing gaming business. 

The company plans to terminate the white label operations in the fourth quarter of the year, meaning it will no longer generate any B2B revenue from 2019 onwards. Instead it will focus on its core brands NinjaCasino and SpelLandet.

For the first half of 2018 the division generated SEK5.3m (€512,784) in sales.

“B2B business accounts for a small portion of the Group’s revenue, roughly 2 percent in the third quarter of 2018,” Global Gaming chief executive Joacim Möller explained.

“After profit sharing with our partners, Global Gaming’s share is so small that it no longer justifies the cost of running, maintaining and developing white label operations.

“All of our resources will be focused on optimising and developing our fantastic brands, which we are convinced will have a positive impact on the Group,” he added.

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