GIG targets DACH region with affiliate network acquisition

GIG targets DACH region with affiliate network acquisition

Thursday, April 27, 2017 Posted by Luke Massey

Gaming Innovation Group (GIG) has taken another step towards building the “largest affiliate network in iGaming” via its marketing subsidiary Innovation Labs.

The Oslo-listed company continued its European expansion with the purchase of a so far 'unnamed but highly regarded’ affiliate network targeting sportsbook players in the DACH region covering Germany, Austria and Switzerland.

GIG has agreed to pay a total consideration of €5.7 million for the marketing asset, which will be settled with proceeds from its recent SEK 400 million (£35 million) bond issue, and is expected to be closed by June 2017 subject to a satisfactory due diligence and final board approval.

The acquisition includes a network of sportsbook websites, as well as all related assets, IP and affiliate accounts. The network provides reviews and betting tips to users on upcoming sporting events. Annual revenue rate of the acquired assets is approximately €1.4 million, with an EBIT margin of above 85%.

Morten Hillestad, GIG Chief Strategy Officer, told “GIG is determined to build the largest affiliate network in iGaming with Innovation Labs. This acquisition via Innovation Labs will strengthen our capability to drive high value sports betting leads significantly. It will also increase reach and activities in our eco-system, for both our operators and suppliers alike.”

Totally Gaming says: GIG believe that purchasing the so far undisclosed asset, which will be directly integrated into Innovation Labs’ own BI/Data proprietary systems and marketing platforms, will significantly bolster its German language sports betting activity. The high performing network is expected to acquire at least another 5,000 high-value first time depositors in the next 12 months.


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