GeoComply to geofence bets and broadcasts in West Virginia

GeoComply to geofence bets and broadcasts in West Virginia

Tuesday, August 14, 2018 Posted by Luke Massey
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The firm has interim approval as a sports waging supplier in the state

After securing interim approval as a sports waging supplier in West Virginia, GeoComply Solutions will not only ensure that bets are only placed by individuals within the state, but also take care of the ‘geofencing’ should operators choose to license a live stream for a sports event.

Just last week, the firm received an interim licence for a 270-day period. This is a necessary step prior to receiving full approval from the West Virginia Lottery, the body responsible for regulating all forms of gaming and gambling in the state.

It means that GeoComply is an approved vendor of geolocation technology, which enables any operator launching a sportsbook in West Virginia to use its system to meet compliance requirements.

When asked about the importance of geolocation in the emerging US market, GeoComply Solutions CEO David Briggs told TotallyGaming.com: “Effective geolocation is essential to the roll out of sports betting and online gaming in the US. Sovereignty over gaming jurisdiction is seeded to each state so that each state can choose to have all or some forms of betting, online or not.

“The only way to respect a particular state’s rights is through a geolocation system that actually works, both to enable the rights of those states that choose to go online and those that chose not to go online. This is very different to Europe where geolocation is not really a compliance focus.”

While much has been made about the technology stopping those that cross over the border from using sports betting services in West Virginia, Briggs also alluded to the live streaming benefits.

He commented: “Any sports betting site that wants to license a live stream of a sports event, are under an obligation to geo-fence the broadcast of that event only to the state that they are licensed for sports betting. So, in addition to only enabling players within the state to bet on the event, we take care of geofencing the broadcast as well.”

Finally, Briggs discussed his firm’s expansion into payment and fraud analytics: “Interestingly, as time has gone by, our gaming customers in the US have been able to derive additional benefits from using our solution beyond intrastate betting compliance,” he continued.

“For example, as our geolocation data is literally good enough to take to the bank, operators have been able to use it to reduce their charge-back fraud costs by up to 80%.”

Totally Gaming says: GeoComply has been extremely busy in the aftermath of PASPA repeal. The firm will supply its geolocation compliance solution to operators in West Virginia, effectively creating a virtual barrier along its border. This technology will also be integrated into SG Digital’s OpenBet sports betting platform, as well as DraftKings’ native app and web applications.

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