Gamification can help operator to ‘stand out’ from rivals

Gamification can help operator to ‘stand out’ from rivals

Monday, November 9, 2015 Totally Gaming
Hero Gaming's Magnus Alebo is impressed by the Infinite API

Hero Gaming is looking to expand its gamification offering after agreeing a content provision deal with developer Yggdrasil Gaming.

The online casino will offer Yggdrasil’s entire product suite, including 16 slots, the super free spins promotional concept and iSENSE 2.0, an HTML5 framework that means games can be launched simultaneously and seamlessly on both desktop and mobile.

Magnus Alebo, chief executive of Hero Gaming and former Betsson head of marketing, is particularly encouraged by the possibilities provided by Yggdrasil’s Infinite API for ramification.

“Our vision is to redefine online casino and create wow experiences for our customers, which I’m sure Yggdrasil can help us continue to deliver,” said Alebo, whose company was launched in 2014 and runs the CasinoHeroes and Casitabi online casinos.

“Their games portfolio is excellent and their Infinite API for gamification is particularly appealing for us. This is an area where we believe we stand out from other casinos and it makes sense to partner with suppliers that are experts in this field.”

Yggdrasil launched Infinite API earlier this year, stating that the product could “help operators to boost their customer engagement”.

Fredrik Elmqvist, chief executive of Yggdrasil Gaming, added: “Hero Gaming are one of the new breed of online casinos with a strong focus on gamification and customer loyalty.

“That’s exactly the kind of partner we want to work with and through our exciting games roadmap, flexible platform and Infinite API for gamification, we can help them deliver the most engaging casino experience for their players.”


Paddy Power Betfair takes majority stake in Adjarabet


888 secures igaming licence in Portugal


Swedish regulator issues final warning to licensed operators


IG highlights client ‘quality’ as ESMA measures hit

Gaming Products & Services Directory

The essential directory for the gaming industry