GameLounge picks perfect time for launch

GameLounge picks perfect time for launch

Friday, December 16, 2016 Posted by Andy McCarron
Land-based casino legislation passed by Japanese government yesterday

Game Lounge, the player acquisition and marketing subsidiary of Cherry Gaming, has launched its first Japanese gaming asset; as it seeks to expand its services and expertise within fresh new markets.

Speaking to, Jonas Cederholm CEO at Game Lounge detailed that its decision to tackle the difficult Japanese online casino market was taken under ‘careful consideration to Japan’s local needs as they are very different from all of the European markets’.

Launching its fully localised Japanese gambling affiliate website, Cederholm stated that Game Lounge management has invested diligently in research and development for its asset to be effective. Game Lounge focused time and resource on sourcing quality content writers, website designers to customise the website to Japanese habits and knowledgeable Japanese marketers.

“Casinos and the promotion of the gaming industry in Japan have been in the news recently, and perceptions of online gambling in Japan are improving all the time. In some ways, it is similar to the Nordic markets several years ago, and of course growth has been extremely strong in these since.

“We are confident that active online players will increase quickly in Japan, and these players tend to be very valuable; the lifetime value is around twice that of European players.”

Speaking with intent, Cederholm backs the Game Lounge project stating that stakeholders have high ambitions to stamp their mark on the Japanese market and see a quick return on investment.

Cederholm said: “We have visited Japan and spoken to both lawyers and people familiar with the country’s online casino industry to ensure we have a strong understanding of the market. It differs from Europe in a number of ways, so it is important to hire local expertise to achieve success. “

Totally Gaming says: Japan is where it is at currently given this week’s hot news that land-based ‘integrated resort’ casinos are coming to the country. But it is estimated that these will take up to 6 years to open, so in the meantime, the heightened awareness for casino gaming could provide an online opportunity.


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