confident after strategic sports betting expansion confident after strategic sports betting expansion

Friday, March 9, 2018 Posted by Craig Davies
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Follows acquisition of and all related assets Group has detailed an enhancement of its offering, following the £2m acquisition of and all related assets.

The traditionally casino facing firm details that the transaction also includes and, in addition to 76 other sports betting and casino related domain names.

Revenue from the assets is almost solely driven from the regulated United Kingdom sports betting market, with the acquisition also encapsulating a variety of premium, undeveloped domains, including and

The purchase, including the £2m paid upfront as a cash consideration in conjunction with the transfer of the assets, also includes a deferred compensation of £4.5m payable over a period of one year.

Kevin McCrystle, COO of Group, told “We have been in the sports betting space via, but relatively speaking our traffic is underweight sports betting relative to the total market sizes.

“The UK is the largest regulated betting market in the world.  So it’s by far the largest sandbox to play in.”

Before commenting on the company’s position ahead of the Supreme Court of the United States’ (SCOTUS) decision on the pending Christie v NCAA case later this year: “We are still building traction but this is part of that.  We are trying to be strategic about how we approach the market, with assets and tactics that will work both in the short and long term.

“ launched a NJ facing site version a few months ago and is progressing nicely.  These acquisitions are another major step to place us as a long term winner there. stated its newly acquired assets generated sales of over £600,000 during Q4 2017, with an expectation to operate with a pre-tax profit margin of more than 80% going forward.

Totally Gaming says: Detailed as a “forceful move” into the sports betting vertical, the acquisition of represents the company’s largest acquisition to date. More importantly though, like many firms worldwide, it adds to their standing and ability to capitalise should SCOTUS’ judgement be a favourable one to the industry.


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