Gala Spins ad banned for linking gambling and skill

Gala Spins ad banned for linking gambling and skill

Wednesday, September 12, 2018 Posted by News Team
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UK watchdog said imagery used in ad suggested player skill could boost chances of winning

The GVC Holdings-owned Gala Spins brand has been hit with a warning from the UK Advertising Standards Authority (ASA) after a TV advert for the site was ruled to have suggested that gambling involved skill rather than luck.

The ad showed a man playing on his tablet, then making a gesture before beginning to spin a plate on his finger. Other characters watched the man spinning his plate, took pictures and clapped.

An accompanying voiceover said: “Ah, the tell-tale signs of a Gala Spins fan. A whirly spin of fun and games, just like the new Britain’s Got Talent Slingo game.

“Try it now and see if you’ve got the talent. - now that’s Spincredible."

This prompted an individual to complain, questioning whether the ad was socially irresponsible by creating a link between gambling and skill. 

In response Gala Interactive, which operates the Gala Spins site, said the phrase “see if you’ve got the talent” referred to the TV show Britain’s Got Talent and the man’s plate-spinning act. 

It said that these associations were clear, and argued that this did not imply there was any talent involved in playing Gala Spins games. 

TV ad watchdog Clearcast supported this explanation, saying that in the context of the ad, “talent” referred to and having fun and enjoying oneself. It said the ad was meant to be light-hearted and not taken seriously, and that the plate spinning was used as a visual reference to the advertising slogan “spincredible” and the slot games being advertised.

However the ASA upheld the complaint. It said that the gesture made by the man suggested he had just won a game on Gala Spins, and that the plate spinning was a humorous way of celebrating his win. 

It argued that the line “see if you’ve got the talent” was effectively an invitation to gamble online in the context of the ad, and therefore implied that viewers could use skill to improve their chances of winning. 

Therefore the ASA ruled that the ad must not appear again in its current form. It also warned Gala Spins to ensure all future advertising avoided making the link between skill and gambling performance.


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