Fully loaded: SBTech partners with NetRefer

Fully loaded: SBTech partners with NetRefer

Thursday, June 22, 2017 Posted by James Walker

A new strategic partnership will see NetRefer empower SBTech with its premium Performance Marketing product suite, allowing enhanced management across the supplier’s marketing activities.

The NetRefer platform will allow the seamless control of the SBTech operators under one consolidated umbrella.

Discussing the tie-up, Tim Buttigieg, COO of NetRefer, told TotallyGaming.com: “SBTech will be offering NetRefer’s product suite as a ‘fully-loaded’ package to significantly enhance SBTech’s clients’ operations, giving them a clear bird’s-eye view of their marketing campaigns and the opportunity to fully automate their affiliate lifecycles.

“This partnership brings together the knowledge and wealth of experience NetRefer has accumulated within the years to directly impact SBTech’s vast and diverse client base.”

Under the terms of the deal, SBTech’s clients will receive all the benefits of the NetRefer Performance Marketing suite ‘out of the box’ with the proper business building blocks to strengthen their portfolio.

“Most of all, SBTech’s clients will now have the leading performance marketing platform, fully loaded with NetRefer’s four pillars of service; Rewarding, Reporting, AdServing and Enhanced Affiliate Management,” said Buttigieg.

“By adopting an integrated approach, NetRefer can provide its customers with a 360-degree view on all performance marketing activities.”

Totally Gaming says: Following the partnership with NetRefer, SBTech’s clients will now best-in-breed sportsbook solutions coupled with some of the industry’s leading performance marketing software. The ‘fully-loaded’ platform will enable them to make smarter marketing decisions and maximise their profits.

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