First fantasy cricket platform to sponsor Gloucester CCC

First fantasy cricket platform to sponsor Gloucester CCC

Friday, July 6, 2018 Posted by Luke Massey
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StarPick has followed up its success in India by launching in the UK

StarPick has combined the UK launch of its fully comprehensive fantasy cricket platform by striking a partnership deal with Gloucester County Cricket Club (GCCC).

GCCC’s new kit will feature the StarPick brand identity for the first time in tonight’s Twenty20 match against Somerset in Taunton, while StarPick branding will be prominent at the Brightside Ground in Bristol for Gloucestershire’s home matches throughout the partnership.

Co-founders Trigam Mukherjee, Rohit Nair and Ulf Ekberg, a founding member of Swedish pop group Ace of Base, were inspired to take the StarPick platform into the UK market after marking its Indian launch earlier this year by acquiring 650,000 users in just 90 days.

Designed and built in Sweden, the platform will give UK-based players the chance to compete as online managers of their very own virtual fantasy team by selecting real stars from the world’s major cricketing and other sports leagues and tournaments worldwide.

The players will be provided with current performance and analysis from which to pick their teams to enter fantasy leagues; each team owner is then awarded points based on the athletes selected, and the real time performances produced during live matches.

Will Brown, Gloucestershire County Cricket Club CEO, said: “We’re thrilled to have StarPick join us as our main team sponsor. The world of fantasy cricket has gone from strength-to-strength recently, and we hope that through our partnership we can bring that enjoyment to the UK.”

Rohit Nair, StarPick co-founder, said: “We’re very proud to be the new sponsor of Gloucestershire County Cricket Club, and look forward to a very exciting season ahead. It will be a special moment for all of us at StarPick when the team line up in their new kits against Somerset tonight.

“Our fantasy cricket platform has been very well received by cricket fans in India, and we’re confident that we can replicate that success in the in the UK by giving cricket fanatics the chance to build their own fantasy team and engage with likeminded supporters.” 

Totally Gaming says: The fantasy cricket provider has provided a statement of intent by ‘star-picking’ some of cricket’s biggest names to drive its UK launch – England’s ODI captain Eoin Morgan will be joined as a StarPick brand ambassador by Indian’s Dinesh Karthik and Rohit Sharma, as well as former GCCC player and South African international Jonty Rhodes.

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