Expansion the aim for Income Access after MMIG partnership

Expansion the aim for Income Access after MMIG partnership

Friday, March 23, 2018 Posted by Joseph Streeter
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MMIG supports affiliate programme growth

Income Access, the Paysafe marketing technology and services provider, is aiming to continue expansion into the global iGaming affiliate space after announcing a referral partnership with MMIG.

A key element to the new deal will see the Frankfurt headquartered marketing consultancy, whose MMIG Connector product streamlines recruitment for iGaming brands, recommend the Income Access affiliate platform to its online gambling partners.

The partnership can accelerate expansion for Income Access, as MMIG allows affiliate managers to streamline recruitment. With a database of in excess of 3,000 publishers across Central and Eastern Europe, Latin America, Scandinavia and Asia, searches can be segmented according to multiple criteria, including geo focus, traffic volumes, vertical and first-time depositor (FTD) status.

In addition, each affiliate integrated with the connector receives an individual rating, based on traffic, FTD status and location. MMIG clients using the connector will now be formally recommended Income Access’ affiliate platform, with the partnership also seeing the firms affiliate management team using the tool to facilitate affiliate recruitment.

Lorenzo Pellegrino, CEO of Income Access & Digital Wallets at Paysafe, told TotallyGaming.com: “The iGaming affiliate space has never been more global, and the channel’s expansion into emerging markets beyond its Western European heartland is likely to gather pace going forward. With Income Access increasingly focused on supporting the affiliate campaigns of gaming brands in Latin America and Eastern Europe, it makes sense for us to partner with a company serving these and other global markets.

“As well as sharing key market focuses with Income Access, MMIG offers a complementary product to our technology and suite of marketing services. The MMIG Connector provides gaming brands’ affiliate managers with a sophisticated tool to source and recruit affiliates for their target market. When combined with our affiliate platform, the Connector enables brands to maximise programme efficiencies, results and overall ROI.

“We also manage close to 20 affiliate programmes in-house, and our team of affiliate managers will benefit from this partnership. Going forward, our team will be able to use the MMIG Connector to streamline our programmes and strengthen player acquisition for the related brands, which focus on a diverse range of markets and gaming verticals.”

Totally Gaming says: Utilising MMIG’s sophisticated Connecter tool, future expansion and progress into the burgeoning affiliate market is an achievable goal for Income Access. Forming a strong partnership, the two groups can look to optimise iGaming affiliate channel for brands globally across various platforms.

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