eSports - a 'generational' movement that cannot be ignored

eSports - a 'generational' movement that cannot be ignored

Wednesday, June 17, 2015 Totally Gaming
Experts line up for EiG discussion on emerging sector

The eSports sector is a “generational movement” that can provide scalability that the gaming industry will relish, according to experts who will focus on the topic at EiG in Berlin, Germany.

Unikrn CEO Rahul Sood and Marco Blume, Head of Sportsbook at Pinnacle Sports, will lead an industry discussion on ‘eSports and gambling – exploring the potential at the intersection of both’ on Day Two of EiG, which will run from October 20-22 at Arena Berlin.

The industry discussion will follow an ‘Outside-In’ session from ESL Chairman Jens Hilgers on ‘eSports – what competitive gaming can tell us about the future of player engagement’.

“The big difference between eSports and traditional sport events is that eSports scale almost indefinitely,” Blume told

“In the future you will most likely be able to watch high quality, competitive matches close to 365 days a year. The barrier to entry in eSports in our society is also very low, with the internet being a common commodity and a variety of devices allowing people to play.

“I believe what we are seeing right now in eSports is just the beginning. The eSports generation is just growing up, but it is clear that the demand is huge.”

Blume believes that the next step for the gaming industry will be to roll out live eSports on a large scale.

“Pinnacle has several traders specialising on offering live eSports events,” he said. “The gaming industry today is all about betting live and mobile.”

Earlier this year, Unikrn teamed up with gaming and wagering group Tabcorp, and Sood added that the gaming industry cannot afford to ignore the opportunities provided by eSports.

“We'll likely see a large crossover between those who bet on traditional sports to those who bet and engage on eSports,” Sood told

“Based on what I'm seeing, the iGaming industry audience is getting older, whereas eSports is a generational movement that's happening underneath everyone. It is amazing that there are so many fans of eSports yet most people still do not know what it is yet.

“Both Unikrn and Tabcorp are very complementary for this and many more reasons. They push us to think about responsible gaming and safe and legal betting, and we push them to innovate in new markets in this really cool space.”

Visit for more information about EiG in Berlin.


Paddy Power Betfair takes majority stake in Adjarabet


888 secures igaming licence in Portugal


Swedish regulator issues final warning to licensed operators


IG highlights client ‘quality’ as ESMA measures hit

Gaming Products & Services Directory

The essential directory for the gaming industry