EPL to bring fresh success for Scout Gaming

EPL to bring fresh success for Scout Gaming

Monday, July 30, 2018 Posted by Craig Davies
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Following successful summer for the fantasy sports provider

The Russia World Cup now seems all but a distant memory, as attention quickly turns to the fast approaching domestic football season, and how to continue that all important momentum built up over the summer months.

One such example is fantasy sports provider Scout Gaming, who have launched a fresh offering for the English Premier League, featuring a minimum guaranteed prize pool of €100,000.

James Camilleri, head of sales and general manager at Scout Gaming Group, has been speaking to TotallyGaming.com about the firms new fantasy game and the Premier League appeal.

TotallyGaming: How important was the World Cup in order to offer these increases in the aftermath? What enabled Scout to boost its prize pool so much?

James Camilleri: Our statistics show that season long fantasy games are gaining popularity. However, in the last couple of months, our players on the network increased drastically for daily fantasy sports events.

The World Cup continued to strengthen our preposition that fantasy sports goes beyond season long games. This was shown in the number of players that submitted a fantasy team during the World Cup, with the majority of them having more than one team. The interesting point is as the tournament progressed, the same players submitted more teams.

The reason behind is that fantasy sports is a product that allows players to engage more with the game itself. This means that fantasy sports is not only a good acquisitioning tool, but also a way to retain players and potentially cross-sell them live-betting.

Therefore we have seen this as an opportunity to provide something different for our partners, so that together we enable further the growth of fantasy sports. The €100k prize-pool will do just that. This is because, throughout the season players who have registered their seasonal teams will engage with our partners on a weekly basis to monitor them, which gives our partners the opportunity to cross-sell the daily fantasy leagues.

TG: What opportunities does the Premier League have, with regards to launches such as this, that other European leagues can't offer?

JC: There is no doubt that the Premier league is the most followed league in the World. This means that any partner joining our Fantasy Sports network, will benefit from the innovative initiatives we will be implementing around the Premier league.

Nevertheless, we are working on other major football leagues such as La Liga in Spain. With Fantasy Sports being very popular in Spain and thanks to our trusted Spanish partners, we are building a strong network which would make our Fantasy Sports network very attractive for players.

TG: Can we expect any further launches following a successful World Cup?

JC: We are always looking for ways to improve the product and cater for our partner’s needs.

One example of this is the introduction of the ‘Manager of the Month’ prize in our season game. Thus season long fantasy players will not just be eligible to win the €100k prize pool at the end of the season, but every month, we will be awarding the best performing fantasy sports players. This will increase the competition more in our network among players and in return increase the retention rate.

However at Scout, we also have other products such as pool-betting games in the form of sports jackpots. This is a product where operators can pick 13 matches from any league, and create a weekly jackpot. Players would then need to predict the outcome of the game by selected 1X2 and, enter for the chance to win a massive jackpot.

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