EnergyBet finds full sponsorship value through Halfspace link

EnergyBet finds full sponsorship value through Halfspace link

Monday, June 25, 2018 Posted by Luke Massey
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A video campaign has been based around EnergyBet’s Leyton Orient deal

Halfspace has urged gaming brands not to leave sponsorship opportunities on the table, after producing an engaging World Cup campaign for EnergyBet.

The video campaign produced by the London-based signals and engagement agency, which will be released across social channels and the EnergyBet blog, was based around the operator’s sponsorship deal with Championship club Leyton Orient.

Having analysed the available rights EnergyBet had left for the 2017/18 season and, realising there were still a number of unused media slots with players, Halfspace produced a series of videos in which members of the Leyton Orient team complete a quick-fire World Cup pub quiz.  

Halfspace CEO and Founder Sanjit Atwal said: “Many brands in the gaming space are leaving content opportunities on the table with regards to their sponsorships. For EnergyBet, it is not just about producing content for contents sake – more about ideating a campaign that can differentiate and turn heads at a time when consumers will have a huge amount of noise through digital channels.”

A spokesman for EnergyBet added: “It’s refreshing to have an agency which thinks laterally about the rights a gaming brand can activate within sponsorships. The content the Halfspace team produced was fantastic we look forward to engaging with fans over the World Cup.”

Totally Gaming says: For an engagement agency such as Halfspace, it’s vital that its brands are reminded of the opportunities presented by ongoing sponsorship deals. Having looked into the number of unused media slots for EnergyBet, who first started working with Leyton Orient FC in the summer of 2016, the agency led by former Squawka CEO & Co-Founder Sanjit Atwal found a World Cup angle that might otherwise have slipped the net.


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