Endemol Shine’s Playzido platform seals Iforium deal

Endemol Shine’s Playzido platform seals Iforium deal

Tuesday, October 2, 2018 Posted by News Team
Iforium will be able to offer Deal or No Deal-branded games to clients

Playzido, the B2B games platform joint venture between platform provider Black Cow Technology and TV production giant Endemol Shine, has agreed to supply its content to gaming aggregation platform provider Iforium. 

The deal, the first for Playzido, will see branded titles from Endemol Shine’s gaming portfolio distributed to Iforium’s operator clients. Starting from October 2018, games based on the production company’s most popular shows including Deal or No Deal will be rolled out. 

“We’re excited to kick off our distribution into the gaming market with such a strong launch partner,” Playzido managing director Stuart Banks said. “We already have twenty very exciting games on the platform and we are confident that both our branded and premium non-branded games will make a big impact.”

Iforium chief executive Phil Parry said he was delighted to connect his company’s platform with Playzido’s. 

“The opportunity for Iforium to be the first platform to connect to Playzido and Endemol Shine was compelling as it's clear they will rapidly become a leading player in the content space,” he said. “I am also confident the addition of Playzido into Gameflex will be warmly welcomed by our operators who can instantly access a new range of premium branded content such as Deal or No Deal.”

The joint venture to create Playzido was announced in September last year, with the platform also offering content from other third-party suppliers such as 2By2 Gaming and Sigma Gaming, as well as a range of marketing tools.


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