Embracing ITS and IGS drives BtoBet expansion

Embracing ITS and IGS drives BtoBet expansion

Monday, February 12, 2018 Posted by Joseph Streeter
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BtoBet has transformed internally by engulfing two additional companies

BtoBet has reshaped its internal structure and become a larger group by embracing two additional companies, ITS (I-Trading solution) and IGS (I-Gaming Solutions), that allow the launch of two new divisions: BtoBet Sports and BtoBet Games.

ITS is specialised in risk management and trading, while IGS is an experienced games aggregator.

With the new structure, BtoBet offers an even more comprehensive suite of products; Sportsbook platform and services for bookmakers and iGaming Platform and services devoted to the gaming industry.

BtoBet’s chairman Alessandro Fried told TotallyGaming.com: “I am confident that the recent launch of BtoBet Gaming and BtoBet Sports will place BtoBet Group in a strategically stronger position to increase its business reach and eventually its market share. Both divisions and their respective platforms, Neuron Casino and Neuron Gaming, operate with a strong emphasis on the aspect of unicity through customisation.

“So by keeping this element of unicity in mind, we ensure that the operator is presented with the best possible solution to truly define themselves on the market. The launch of these two divisions will also help to ever increasingly present us as a trusted technical partner, with BtoBet Gaming providing a strong tailored product and service to the gaming industry, and BtoBet Sports delivering the right tools for the perfect betting solution to the operators.”

Looking ahead, he added: “As you may well perceive, the company’s reshaping of its internal structure is an important part of BtoBet’s plan for this year. However it is also our aim to increase our visibility to operators.

“This will be our challenge for this year, and this will permit us to eventually transfer our strong line of services and products to the market itself. Operators need to understand what distinguishes BtoBet from other companies, because the decision for an operator to opt for a platform instead of another is a very complex one to make, due to the technology that is behind the platform itself, and the nature of understanding us as a company in the capacity of a technical partner. However throughout the year we also plan to further improve the functionality of the products and platforms, with customization being a major area of interest.”

Totally Gaming says: Expansion for BtoBet has been inevitably aided by the group’s embracing of two new strong companies. Additionally, as BtoBet continues to expand, it’s important that it retains a positive focus on each of its clients and their relevant needs. 


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