Digitain and Pokerdom unite for new sportsbook launch ahead of World Cup

Digitain and Pokerdom unite for new sportsbook launch ahead of World Cup

Monday, October 16, 2017 Posted by Craig Davies
Site set to be launched in the Commonwealth of Independent States

A new online Sportsbook is to be launched in the CIS (Commonwealth of Independent States) region, thanks to a link up between Digitain and Pokerdom.

The site is set to be powered by Armenian based Digitain’s fully managed sportsbook platform, which offers odds on 65 sports across 7,500 leagues and more than 3,000 betting markets.

Next year’s World Cup is also set to be just one of 30,000 live events players of Pokerdom, the largest Poker network in the CIS, will have access to.

TotallyGaming.com has spoken to Digitain CEO Suren Khachatryan about the new launch and the benefits for all parties moving forward.

Totally Gaming: What are the benefits of this link up?

Suren Khachatryan: “Pokerdom is the largest online poker operation in the CIS, and has been looking for a top-notch sportsbook supplier for some time.

“This deal is a ringing endorsement of our product’s performance, since Pokerdom profiled Digitain as their preferred partner after much market research.

“It also provides a natural opportunity for Pokerdom to migrate its active players over to a multi-faceted sportsbook, while Digitain continues to expand its reach across eastern Europe and central Asia.”

TG: How significant is this launch of a new sportsbook?

SG: “Significant for Digitain in as much as this is our first such deal with a poker network. So for it to be with one of the world’s Top 10 largest poker rooms (with over one million registered users) is particularly exciting.

“Furthermore, it demonstrates the confidence industry players like Pokerdom have in us seamlessly diversifying their existing offerings.

“After all, we’ve seen a number of poker or casino-focussed businesses introducing sportsbooks as a new vertical over the past few years.

“But Digitain’s unique flexibility in delivering both customised and iframed API solutions puts us at the forefront of providers.”

TG: What was the importance of timing the launch with the World Cup build up?

SG: “Obviously, the sports-betting world already has one eye on the crown jewel in next year’s sporting and batting calendar in Russia.

“So this tie-up with a native online poker network, whose active client-base is perfectly positioned and to watch the World Cup unfold, represents a happy synergy between peak timings and flagship-football product.

“We have a suite of upcoming deals with CIS-facing operators, so we are keen to extend this trend of providing elastic, fully-localised solutions, particularly in those territories best-placed to capitalise on World Cup demand.”

Totally Gaming says:  Digitain have expanded into a number of new European markets, linking up with Tipp1 of Austria, Spain’s Mediatech Solutions and Bosnia’s Xlivebet.com.  This latest deal to roll out a Pokerdom sportsbook marks another significant step, timed perfectly with Russia’s first World Cup on the horizon next year.


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