Data central to regulator/operator relationship

Data central to regulator/operator relationship

Wednesday, October 19, 2016 Posted by Totally Gaming
EiG panels discuss solutions to problem gambling issues

Regulators and lawyers agreed that data holds the key for the future relationship between operators, regulators and governments according to panellists at the EiG Conference taking place in Berlin this week.

Talking at a session on Tuesday on how operators can stay responsible, Tim Livesley, a member of the responsible gambling strategy board at the UK Gambling Commission, said the regulator was looking to see online operators make more of the data at their disposal.

“We see the remote sector as being relatively free of restrictions on stakes and prizes, and one of the key reasons for that is because of what is possible with the data that they hold,” he told the audience.

The Commission has made much in recent policy speeches of the need for the industry to use the same innovative techniques it employs in marketing and product development in the area of problem gambling. “We need to see more tracking and testing,” said Livesley. “We need to see credible and robust evaluations.”

Speaking on the same panel, Roger Parkes, global head of compliance at Betway, said the operators needed more guidance on what the regulators wanted to see. “The type of data sets we see are exclusive to our system,” he said. “We need help in making the identifications.”

Jenny Williams, ex-chief executive at the Gambling Commission, said after a panel held on Wednesday discussing the need for regulators and operators to communicate more, said the Commission in the UK had signalled on multiple occasions the need for operators to use their data to develop and share knowledge of how to provide gambling more responsibly.

“The industry has not responded in the way that was hoped,” she told “There is disappointment in that it has taken so long, but there is definitely a shift.”

Taking a slightly different tack, Andrew Wilsenach, now the executive director of the international centre for gaming regulation at the University of Nevada Las Vegas and previously heading up the regulator in Alderney, said there was an obligation for regulators to educate and advise its operators when it comes to best practice. But he also called for the industry to do more in terms of the funding of research into socially responsible.

Totally Gaming says: Though steps have been taken down the road of greater understanding of issues around problem gambling behaviour and how to spot it, it remains the case that the regulators think more can be done. The call for more data isn’t just coming from the marketing departments.


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