"Content is king" to Bet On Aces as it launches with Income Access

"Content is king" to Bet On Aces as it launches with Income Access

Friday, May 25, 2018 Posted by Michael Lawson
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Income Access’ in-house affiliate team will manage the programme.

UK-based online casino, sportsbook and poker brand Bet On Aces has stressed that “content is king” after unveiling its new affiliate programme with Income Access, Paysafe’s marketing technology and service provider.

Income Access’ in-house affiliate team will manage the programme, which will also be powered by its platform and integrated with its affiliate network.

“We only want our brand to be represented in a positive light that will appeal to potential players,” Sezin Ozel, Managing Director at Bet On Aces told TotallyGaming.com. “We have a diverse selection of bonuses, plenty of games, sportsbooks, poker, VR casino and more features and benefits that affiliates can build content around.

“Content is king when it comes to driving traffic and so it’s important for affiliate content to appeal, this is usually done through affiliate exclusive offers. We also have an in-house content team that’s happy to provide affiliates with unique content should they need it.”

Launched earlier this month, and licensed by both the UK Gambling Commission and Curacao’s national gambling regulator, the Bet On Aces online casino has a portfolio of over 3300 games from BetSoft, iSoftBet, Microgaming, NetEnt, and NYX Gaming among other leading software providers.

Players are offered competitive odds wagering on a wide range of world sports on over 30,000 live matches each month. The brand also features esports betting on the world’s leading competitive video gaming competitions as well as virtual sports and fantasy sports.

Ozel also stressed the importance of affiliate marketing to the launching of the brand: “Affiliate marketing to the Bet On Aces brand is very important and key to building a brand presence early on.

“As a new brand in a very congested industry, it’s key to build a long lasting relationship with affiliates with a sustainable traffic source to get the brand in front of the right players.

“Affiliate marketing is the core acquisition channel for most new brands and that’s no different at Bet On Aces. We have a strong in-house affiliate team to get the best out of our affiliates.”

Totally Gaming says: Income Access is often the go-to provider when companies decide they want to launch an affiliate programme, and Bet On Aces has continued with this trend. Only launching last month, this puts Bet on Aces in a strong position as they look to form a strong footprint in the sector.

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