Companies switch off unlicensed Dutch advertising

Companies switch off unlicensed Dutch advertising

Friday, June 5, 2015 Totally Gaming
Dutch legislation is likely to be passed this year

Major television networks are among the media companies that have agreed not to offer advertising space to unlicensed gambling companies in the Netherlands after signing an agreement with the Kansspelautoriteit regulatory body.

The Netherlands is close to passing its Remote Gambling Act, which would introduce a licensing system that would allow operators to offer online betting and casino games for five years.

A Kansspelautoriteit spokesman told that it is “hopeful” of the bill passing in 2015 as the organisation continues to prepare for the new licensed regime.

Now television companies such as FOX Netherlands, RTL Netherlands and SBS Broadcasting are among those that have agreed not to sell advertising to any operators that are not licensed.

“In the run up to the introduction of this bill, a cooperation agreement has been drafted in a collaboration between the Kansspelautoriteit and media owners," A Kansspelautoriteit spokesman said. “They have signed and given a clear signal not to advertising space to offer illegal games of chance.

“The premise of the covenant is to work actively with stakeholders in the media industry to protect Dutch consumers for participating in the illegal supply of games of chance, in addition to potential fraud and criminality.”

Kansspelautoriteit has also taken further steps to solidify its regulatory framework by this week signing a Memorandum of Understanding with the Isle of Man Gambling Supervision Commission.

If Dutch legislation does pass, the two jurisdictions will begin cooperation and information sharing in regards to online gaming activities.

The partnership comes after the Alderney Gambling Control Commission also agreed a similar link-up with the Kansspelautoriteit.

“These agreements will in due course provide us with a framework for cooperation, sharing of information and the streamlining of processes, particularly with regard to remote gambling that inherently crosses jurisdictional borders," the Kansspelautoriteit spokesman told

“This framework is necessary in order to be able to provide for better consumer protection, better enforcement and better supervision.”

The move comes just weeks after Kansspelautoriteit head Marja Appelman voiced her concerns that the there will be an increased risk of problem gambling as long as the Dutch system remains unregulated. She said that there could be as many as 90,000 compulsive gamblers in the Netherlands at present. 

Dutch State Secretary Klass Dijkhoff said in April that he wants the Remote Gambling Act to be passed by Parliament as soon as possible, and expects “significant future growth” in the country’s online gaming market.

Any European Economic Area (EEA) based company can apply for one of the licenses, with a 20 per cent tax on online profits and 30 per cent on land-based venues.

Dijkhoff also stated that there will be no limit for the number of licensees in the Netherlands, while those with licences will not be required to operate a land-based branch within the country.


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