Cafrino to merge social poker platforms under National League of Poker brand

Cafrino to merge social poker platforms under National League of Poker brand

Friday, September 28, 2018 Posted by News Team
NLOP
Cafrino acquired NLOP in July 2017

Social gaming operator Cafrino is to merge its Cafrino and National League of Poker (NLOP) platforms to create a single database of 1.5m poker players. 

The platform merger follows Cafrino’s acquisition of NLOP in July 2017, with the company’s chief executive Michael Murphy describing the move as the next stage of the business’ evolution. 

"We've been planning this consolidation since we acquired NLOP," Murphy explained. "With this step, we are able to focus our resources on a single player experience and take our cash-award business model to the next level.”

"This includes the consolidation of development teams, additional product enhancements, better customer support, and a larger prize pool. Not to mention the impact of more marketing resources focused on a single product,” he added. 

Cafrino offers subscription-based and ad-supported games, allowing it to offer cash prizes to its players. However, as the players do not put any cash at risk, it does not constitute a form of gambling.

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