Caesars launches mobile sports betting in New Jersey

Caesars launches mobile sports betting in New Jersey

Friday, September 7, 2018 Posted by News Team
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Caesars Casino & Sports app sixth mobile sportsbook to launch in the state

Caesars Entertainment has become the latest operator to enter New Jersey’s mobile sports betting market. 

The Caesars Casino & Sports app launched yesterday (September 6th) in the Apple App Store, and via CaesarsCasino.com for Android devices. 

Its launch coincided with the first game of the 2018 National Football League (NFL), which saw reigning Super Bowl champions the Philadelphia Eagles defeat the Atlanta Falcons. 

The app is powered by Scientific Games’ OpenBet sportsbook technology, and has been integrated with Caesars’ Total Rewards programme, allowing users to accumulate loyalty points by betting. These points can be redeemed for real-world resorts in the operator’s casinos. The app also features a range of more than 400 games, including slots, table games and video poker. 

"Since New Jersey decided to allow mobile sports betting, we have been working diligently to create the most engaging and fun mobile platform which provides users with the ability to place bets on their favorite sporting events," Caesars president and chief executive Mark Frissora said. "Players have the opportunity to earn and redeem rewards points through our Total Rewards loyalty program, which they can redeem for memorable experiences inside our world-class resorts. 

“This launch further solidifies our investment into this exciting space,” he added.

The Caesars Casino & Sports app is the sixth mobile sportsbook to launch in the New Jersey market. DraftKings was first to go live, followed by playMGM and SugarHouse, with William Hill and FanDuel joining the fray last weekend.

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