Bridging the gap: InBet brings reluctant online players back to the table

Bridging the gap: InBet brings reluctant online players back to the table

Monday, July 31, 2017 Posted by Luke Massey
Café Bridge is a new payment service from InBet Games

B2B lottery, betting and gaming provider InBet Games is helping operators to bring reluctant online depositors ‘back to the table’ with its new payment service, Café Bridge.

Café Bridge is a new solution which “bridges all dominant gambling and betting formats” by providing players with a single account, accessible from both physical venues and online platforms.

It allows players to anonymously deposit cash at designated locations, triggering a text message with a code in exchange. The code grants access to the player’s personal account from a partner betting shop, a nearby casino or from the comfort of their own home.

Pavel Korolev, InBet Games business development director, told TotallyGaming.com: “Café Bridge is a breakthrough payment service, which enables a liaison between the offline and online gambling worlds, bringing together diverse delivery channels such as retail, web and mobile.

“The cash deposit option is an important option for those seeking the benefits and excitement of an online gaming account, but remain unwilling to utilise online payment methods because of concerns over the privacy of their transactions.”

Totally Gaming says: Café Bridge is a useful service for players with privacy concerns, but also one which connects land-based and web-based operations for a gaming-based business, whilst expanding the audiences for both and creating new marketing opportunities.

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