Bournemouth University and form a partnership to enable Operators to viably increase player protection

Bournemouth University and form a partnership to enable Operators to viably increase player protection

Thursday, October 11, 2018 Posted by Joanna Mapes
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Bournemouth University and form a partnership to enable Operators to viably increase player protection whilst maintaining a great experience for responsible players

Preparations for the second annual Responsible Gambling Week are in full swing for next month. Yet with the final quarter left to run, 2018 is already reported as another record year for the industry experiencing the impacts of regulation.

“Let’s Talk About Responsible Gambling” is the theme of this year’s Responsible Gambling Week:

With the repeal of PASPA and the impending regulation of Europe’s second largest gambling market in Sweden, this is a hard trend that you couldn’t have escaped even if you’d been living under a rock for the last few years. Huge opportunities have emerged, but of course, travelling with them is the shadow of considerable challenges.

While it is both necessary and expected that revenues from problem gamblers will be reduced by increased protection measures, next-generation deep learning and AI algorithms mean that Operators can at the same time improve the experience of existing players, and increase revenue through enhanced entertainment where it is responsible to do so.

AI algorithms mean that we can both provide better protection to the vulnerable, and lift the entertainment experience of other players, say Andreas Hartmann, Co-Founder and COO of; and Raian Ali, The EROGamb Project Leader at Bournemouth University.

“Unlike other services providing proactive harm prevention services, VAIX offers a sustainable ecosystem of AI microservices (APIs) that enable Operators to derive economies of scale from their data partnership with them.

Most of the data required for our personalisation, CRM, analytics, and prediction services is the same, so through our collaboration with Bournemouth University, Operators are able to proactively contribute in a meaningful way to responsible gambling research, whilst at the same time drive significant commercial value from their customer data in a sustainable business model.” Andreas added.

“For the majority of individual Operators, collaborating with universities to access their knowledge and research capabilities is often perceived as a nice idea, but unrealistic to execute in reality. Openly collaborating with other Operators to develop and share best practices in the area of responsible gambling comes with the same perceived challenges.

Today with, our Engineering and Social Informatics research group (ESOTICS) at Bournemouth University have embarked on a collaboration journey to prove these notions to be false in the player protection area of regulation.” Raian added.

Read more from Andreas and Raian here:

Meet Andreas and Raian at WrB 2018

Raian and Andreas invite you to discuss the possibilities with them at the World Regulatory Briefing on October 17th:  


VAIX deepens gambling Operators’ relationships with their customers through personalisation and deeply relevant interactions, powered by cutting edge AI.

The VAIX team combines a breadth of deep gambling industry expertise with specialist AI technical excellence. Current customers include a mix of visionary top-tier Operators and disruptive startups who operate sportsbook, casino, and bingo businesses.

VAIX are certified ISO 27001 compliant and independently assessed as GDPR compliant.

For more information please visit: 

About Bournemouth University:

Bournemouth University is based on the south coast of England, with an ethos of creating a unique fusion of education, research and professional practice.

In 2017, BU was named among the top 200 young universities globally by the Times Higher Education magazine. In the Guardian University Guide 2018, BU rose 18 places, with the table recognising BU to be fourth in the UK for the value it adds to its degrees.

In the latest Research Excellence Framework, 96% of Bournemouth University's research was rated as internationally recognised or above, with 18% of that deemed to be world leading. BU’s teaching excellence has been recognised with a TEF Silver Award. For more information please visit:

Bournemouth University is a registered charity: EW00806.

For Information about the EROGamb Project at Bournemouth University please visit:


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