Betway’s European charge motors on

Betway’s European charge motors on

Wednesday, July 11, 2018 Posted by Craig Davies
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AS Roma follows Spanish expansions

Aligning your brand with a sports team can be a hugely beneficial way to leverage interest, and perhaps reach out to a host of new markets, as part of a strategic way to grow and expand an organisation.

Football of course stands head and shoulders above most sports on a global basis, particularly in Europe, with gambling firms often keen to work hand in hand with a variety of clubs across different nations.

One such example of this strategy is Betway, who has continued its sponsorship drive across Europe in the last month to agree a number a deals spread across Spain, as well as making headway in Italy.

Moves made by the online bookmaker this summer come on the back of a solid foundation of football based relationships, which saw the company renew it’s deal alongside Premier League side West Ham United in 2016, a year after commencing with an initial deal.

The principal partnership, the biggest in the club’s history, was followed up with moves in Germany and Belgium a year later, alongside Werder Bremen and Anderlecht.

This summer three maneuvers into the Spanish La Liga began with C.D. Leganés, a two-year deal, in conjunction with the club’s ninetieth anniversary, sees Betway become official shirt sponsor.

A similar deal followed alongside Levante U.D, before Deportivo Alaves completed the trio of La Liga sides in the Betway portfolio, with the bookie adorning the clubs shirt for the two-year duration of the agreement.

This latest step has seen the bookie align itself alongside Italian Serie A outfit AS Roma; a three year deal seeing Betway become a premier partner of the side based in the country’s capital.

Set to adorn the club’s training kit up to and including the 2020/21 season, Betway will also have its branding extended to wider advertisements around AS Roma’s facilities.

Lauding the deal Kaitlyn Colligan, AS Roma’s director of global business development and commercial operations, commented: “We’re delighted to announce Betway as a main global partner and look forward to seeing their name on our training kits this season.

“Betway are a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”

Totally Gaming says: The advantage of signing sponsorship/partnership deals with football clubs, especially in a European market that craves more and more coverage of the sport, is clear for all to see. By extending across numerous clubs spread around a variety of countries Betway is ensuring that its message gets across and reaches the maximum volume current and potential customers.


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