Better Collective tightens grip on German-speaking markets

Better Collective tightens grip on German-speaking markets

Wednesday, July 4, 2018 Posted by Michael Lawson
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The firm has acquired all shares in Austria's Bola Webinformation GmbH

Better Collective has become the leading sports betting affiliate in German-speaking markets after acquiring all shares in Austria-based Bola Webinformation GmbH, including its flagship product.

On a proforma basis, the company’s annual revenue in 2017 was approximately 9 million, with EBITDA totalling roughly 6.5 million. The purchase price has been agreed at 36.3 million to be paid in cash.

Last year, Better Collective acquired Sportfreunde GmbH, including websites and, both large sports betting affiliate websites targeting German-speaking markets. When combined with the portfolio from Bola Webinformation GmbH and Better Collective’s other websites (including, Better Collective is now positioned as the market leader in the German-speaking markets.

With the recent establishment of a new office in the centre of Vienna to house Better Collective’s employees in Austria, the team from Bola Webinformation GbmH will join the existing “Better Collective Vienna” team in these new facilities. A close collaboration with Better Collective’s headquarter in Copenhagen will be established to ensure that synergies are realised successfully and quickly.

The purchase price has been agreed to 36.3 million of which 30.8 million has been paid in cash upon closing, while the remaining part will be paid in cash after twelve months.

“We are really pleased that we get to work closely together with the team at Bola and can start working on integrating our two cultures,” Marc Frank Pedersen, Better Collective’s Director of Business Development, told

“With, Bola already have a winning formula — this will help Better Collective overall to learn how to improve our whole German-language portfolio. Plus, Better Collective’s technical knowledge, we will be able to quickly implement minor changes to Bola’s sites that will yield positive results for everyone."

He added: “The added benefit with this acquisition is that Bola is based in Vienna, which is where BC's Austrian office is located. This means that we will be able to move everyone under one roof to help facilitate our synergies going forward."

Totally Gaming says: Ambitious acquisitions have become the norm for Better Collective recently. This latest one is something of a milestone, given the fact it cements the firm’s status as the leading sports betting affiliate in German-speaking markets. A real statement of intent, and one that will have undoubtedly caught the attention of Better Collective’s rivals.


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