Better Collective details post-PASPA US expansion strategy

Better Collective details post-PASPA US expansion strategy

Monday, May 21, 2018 Posted by Michael Lawson
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"This is great news for us and the whole sports betting industry"

Better Collective has wasted no time in increasing its presence in the US market in the aftermath of PASPA’s repeal. The high-profile provider of betting tips, bookmaker information and gambling tools is already positioning itself towards this potentially lucrative market through their latest website, us-bookies.com.

Speaking in the aftermath of the Supreme Court’s decision to strike down PASPA, Better Collective's Head of Business Development Marc Frank Pedersen told TotallyGaming.com: “It is still too early for us to say anything concrete about the growth of the market in the US. However, we have a clear focus on sports betting in Better Collective, and a huge sports betting continent is just about to see first online daylight since the federal ban 25 years ago - this is great news for us and the whole sports betting industry.

Us-bookies.com is an educational platform that currently serves the punters of the U.S. horse racing community. In line with Better Collective’s current global portfolio of sites, which is predominantly focused on sports betting, the site includes bookmaker reviews of currently available bookmakers in the U.S., as well as how-to content for those new to horse racing.

Perhaps most importantly, us-bookies.com features a continuously updated interactive map of the USA that breaks down the legal gambling specifications of every state in the union. As the US market is a developing landscape, this tool has the potential to become invaluable for punters who will be learning how to engage with the iGaming space.

When asked about Better Collective’s wider goals for the remainder of 2018, Pedersen added: “This is something that we cannot give concrete comments on just yet.

“Punters should just know that http://us-bookies.com is a state-by-state guide of the rules and how-to’s of betting in their own state. This tool will help educate any novice punters who are navigating the sports betting world for the first time.”

Totally Gaming says: Better Collective is a well-known, highly-respected brand in the world of betting, and the firm - like many others - will have identified the emergence of a great expansion opportunity that the repeal of PASPA has opened up. The true stature of that expansion opportunity remains to be seen.

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