ASA makes another ruling against industry bonus conditions

ASA makes another ruling against industry bonus conditions

Wednesday, October 26, 2016 Posted by Andy McCarron
Ladbrokes responds to ASA rap over ‘misleading’ email promotion

Ladbrokes has committed to improving the clarity of its promotional offers, after the Advertising Standards Authority (ASA) upheld a complaint about a ‘misleading’ deposit bonus.

The April 21 email promotion for Ladbrokes Casino stated ‘Check what’s on the table. We've found our very own winning combination and we're sharing it especially with our Table Club players. Check this out: Deposit £35 and Get £5, Deposit £60 and Get £10, Deposit £100 and Get £20’.

However, the ASA challenged whether the advert was misleading in the way it portrayed the redemption of the deposit bonus and the way that different games contributed to the overall wagering requirements, and how clear it was that a 30% bonus bet limit was applicable to the offer.

A spokesperson for Ladbrokes told "We will take on board any learnings and apply them to our adverts, which we constantly seek to make clearer for customers. We are disappointed that wagering requirements were included as part of this complaint, given that the complainant specifically stated that they understood this part of the offer."

The ASA concluded that the way the wagering contribution percentages for the offer were described in the terms and conditions was insufficient to counteract the impression that consumers would only need to wager five times the bonus and deposit amount for all Casino, Slots and Live Casino games.

The advert must not appear again in its current form, and Ladbrokes have been warned to ensure that future promotions include relevant applicable significant conditions where an omission would mislead, including clear wagering requirements and maximum bet limits.

Totally Gaming says: This judgement follows on quickly from a similar ASA reprimand over Ladbrokes’ England vs Wales promotion at Euro 2016. So, whist the authority has publicly welcomed the company’s willingness to amend its future advertising, the ASA will be looking closely at future promotions to ensure that they are clearly defined and not ‘misleading’ for the customer, not least with the wider review into terms and conditions by the CMA.


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