ASA investigates reality TV stars after irregularity allegations

ASA investigates reality TV stars after irregularity allegations

Wednesday, May 16, 2018 Posted by Michael Lawson
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Stars known as Scotty T, Gaz and Aaron have been implicated.

The UK Advertising Standards Authority (ASA) is investigating three Geordie Shore stars for their affiliate marketing activities. The investigation comes after another G-Shore cast member, Marnie Simpson, was cautioned by the ASA last year for her Snapchat activity.

The Twitter and Instagram accounts of Scott Timlin, Gary Beadle and Aaron Chalmers are reported to have promoted the football betting markets of Ladbrokes and Coral.

Between them, the reality TV stars have a combined +15 million followers, across their social media profiles. ASA has expressed concerns that the celebrity accounts may have ‘inappropriately targeted’ young and vulnerable viewers.

Reacting to the news, Marc Etches, CEO of GambleAware, indicated concerns with regards to the celebrities’ social profiles having a vast outreach to younger viewers.

He told TotallyGaming.com: “All forms of gambling carry risk, and anyone promoting gambling has a responsibility to help prevent gambling-related harm.

“Reality TV stars have millions of followers across their social media accounts, many of whom will be children and teenagers who look up to these people as role models and can be influenced by their views.

“For young people who often access gambling sites on their mobile phones, it’s vital they are made aware of the nature of gambling and the associated risks as well as the support that is available via BeGambleAware.org.”

Totally Gaming says: This is far from the first time that reality TV stars have been apprehended for advertising irregularities on social media. That said, the real blame ought to fall on the agents of these individuals, who are more than happy to make a quick buck off their successes, but shrug and look to the ground when said personalities encounter problems such as this.

 
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