ARC introduces racecourse WiFi in partnership with Sky Business

ARC introduces racecourse WiFi in partnership with Sky Business

Wednesday, February 28, 2018 Posted by Joseph Streeter
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Arena Racing Company (“ARC”) has announced that all of its 15 racecourses will be fully equipped with WiFi by the end of summer 2018.

The WiFi solution will be powered by Sky WiFi, which connects millions of people to the UK’s largest public WiFi network.

Susannah Gill, Director of External Affairs for ARC, told TotallyGaming.com: “The experience will be greatly enhanced as it allows customers more choice in how and when they bet on the sport they are watching and new ways for us, as the racecourse operate to communicate with customers and receive feedback from them.

“We believe it is important for customers to have as much choice as possible within a safe environment. The introduction of WiFi will enable this while allowing customers to continue to bet with oncourse bookmakers if they choose to do so.”

Sky is the leading provider of entertainment and communications services and is built on over 25 years of market transformation and innovation. It provides a first-class WiFi experience that will now be available across the racecourses for all customers, racecourse staff and racing professionals.

This means that everyone can use it, from customers in the grandstands, paddocks, bars and restaurants, through to owners, trainers, jockeys and racing staff. There will be separate designated WiFi access available for members of the media, racecourse staff and VIP guests, along with accessibility for corporate events held on non-race days.

David Rey, Managing Director of Sky Business, commented: “We are delighted to be working with ARC by delivering our expertise in providing high quality, high density public WiFi across all of their racecourses. This tailored and fully managed solution, provides a branded and superfast WiFi service to all those who visit and work in the racecourses. It also gives valuable customer insight to help target visitors with relevant communications and to inform and enhance the experience of everyone who visits.”

Totally Gaming says: Whilst the implementation of high quality WiFi onto racecourses may improve the customer experience, it does show a disregard for on-course bookmakers that are already struggling to compete with online operators. Furthermore, Fair-Bet bookmakers suggested to TotallyGaming.com that there maybe responsible gambling implications, as they believe it's safer to bet in person, rather than remotely. 

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