#AlwaysValue: Black Type launches Best Odds Guaranteed

#AlwaysValue: Black Type launches Best Odds Guaranteed

Monday, August 20, 2018 Posted by Michael Lawson
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The offering started today at 10am.

Online bookmaker Black Type has announced a Best Odds Guaranteed (BOG) on all British and Irish horse racing, with the offer launched at 10am earlier today.

Stephen Davison, Head of Operations at Black Type, said: “We have always been committed to giving extra value to our customers. Next week marks two years since we launched, and our business and horse racing product has evolved so much that we feel it is the perfect time to introduce Best Odds Guaranteed across all platforms and to all our customers.

“With four fantastic days of racing at York starting on Wednesday, it is the perfect time to be betting with Black Type and taking advantage of fantastic value at the Ebor meeting and beyond.”

When probed on why customers should choose Black Type over other high-profile UK online bookmakers, Davison told TotallyGaming.com: “The ultimate aim when we launched was to establish Black Type as the UK's leading price orientated bookmaker.

“Over the past two years we have let our prices do the talking and created a powerful brand message: #AlwaysValue.

And outlining plans for the remainder of 2018, Davison continued: “The main focus is to build upon the market momentum generated during the World Cup where we offered exceptional value for punters.

“Our football traders are committed to offering competitive prices for all the UK and major European Leagues and as will be evident are happy to take a view and lay a bet.

“This ethos is consistent across all sports so with some huge events taking place later in the year, like the Ryder Cup and Darts World Championships, there will be plenty of opportunity to showcase Black Type prices.”

Totally Gaming says: A tasty deal offered up by specialist online racing bookmaker Black Type. Launching earlier today, the firm will be hoping to have punters clambering all over this one!


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