All-in Diversity: Addison Global partnership "as impactful as it gets"

All-in Diversity: Addison Global partnership "as impactful as it gets"

Tuesday, July 17, 2018 Posted by Michael Lawson
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Addison Global is the creator of MoPlay.

Addison Global has been unveiled as the latest founding member of the All-in Diversity, with the project’s Co-Founder Kelly Kehn describing the partnership as being “as impactful as it gets”.

In agreeing this partnership, Addison Global is aiming to take a lead in changing the way gaming values talent, putting diversity and inclusion at the heart of everything it does from the outset.

Kehn told TotallyGaming.com: “It’s pretty rare that a company sets its foundation in D&I from day one. The team at Addison recognise that it’s people will be at the heart of the USP and help to define everything from brand, to how they recruit, to products to marketing strategy.

“I’m excited to see what this team can do and thrilled to have them on board with the project.

As a Founding Member of All-in Diversity Project, Addison Global, will be part of the global leadership group that works to set best practices for the industry in terms of Diversity, Inclusion and workplace equality.

Juergen Reutter, CEO of Addison Global, outlined: “the All-in Diversity Project’s vision and objectives are entirely aligned with our own. Attracting the industry’s top talent to join a challenger brand takes a very particular and special culture. We are building our business from the ground up, and by putting diversity and inclusion at the forefront of our identity, we believe it can be a key differentiator for Addison Global in the industry.

“This approach will also serve as an enabler for the growth and expansion of our global operations – a truly international business can only be mastered with a truly international and diverse team.”

Nyreen Llamas, Chief Strategy Officer of Addison Global also spoke enthusiastically about the partnership: “Given we are a new business, the core values of diversity and inclusion formed an essential part of our foundational matrix from day one, we don’t need to resolve any legacy issues arising from a lack of diversity, instead we will ensure such values are entrenched for our future growth as a business.

“I am looking forward, together with our team, to being a part of the founding membership group, as we commit to supporting the work of All-in Diversity Project and all that it represents.”

Totally Gaming says: The All-in Diversity Project is a wholly positive thing for the wider sports betting industry, so deals such as this one must be welcomed. Addison Global is the creator of MoPlay, Gibraltar’s newest gaming operator and the industry’s latest mobile-focused sportsbook, and it’s refreshing to see a gaming firm with such a willingness to back AID.

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