Acquisitions aide Catena’s growth into the financial sector

Acquisitions aide Catena’s growth into the financial sector

Friday, June 1, 2018 Posted by Joseph Streeter
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The group has outlined ambitions to build an ecosystem in the financial world

Growth has continued for Catena Media, as the group commenced its expansion into the financial sector with the confirmation of two new acquisitions.

The group first announced the acquisition of Forextraders.com, Forexcharts.net and Forexindicators.net, all sites which will be used to create an ecosystem of quality content in the area of foreign exchange as part of the Trade Finance vertical.

Starting in 2004, ForexTraders.com is a foreign exchange trading information site that provides details of foreign exchange brokers, sign-up offers and useful information pertaining to the area of foreign exchange. Catena Media will extend this by adding premium content relating to various currencies, newsletters and instructional videos and newscasts.

Acting CEO Henrik Persson Ekdahl spoke to TotallyGaming.com about the deals, and how they put the group in a good position for its future progression plans.

“We have always been very focused when it comes to online casino, sports betting, poker and bingo, we felt around a year ago that we are now mature enough to tap into new verticals outside online gaming, so we started to research where we would have a good mix.

"We are now trying to build an ecosystem in the financial world, we have brought in Australia, we have brought the Forextraders, which is very much a global brand, we will be looking to buy in the West and in the UK.

“We have some very aggressive internal goals for the financial sector, and you will see us being very active within the financial space, we want to be global and we want to be in all timezones.”

Catena followed this up by acquiring the premium Australian stock market news and analysis site TheBull.com.au, along with other key sites such as TheBull.asia and the FatCat.com.audomain.

To build this brand and stay ahead of the competition, Catena is also acquiring the video-focused sites LearnTrading.com.au and LearnCFDs.com, as well as similar domains, from the author Ashley Jessen, who has published books, articles and several videos on trading. The acquired assets currently generate quarterly sales of roughly AUD 100,000.

TheBull.com.au provides stock market analysis from Australia’s leading finance journalists. Ashley Jessen (author of industry-leading book “CFD’s Made Simple”) will stay with the company and produce a variety of exclusive video content for Catena Media. The sites and IP rights acquired will be used to build an eco-system of quality written, video and audio content. In addition to the sites and domains, the lead-generating business model will be leveraged to improve on current revenue generation.  

Commenting on the benefits of the exclusive content, Persson Ekdahl emphasised to TotallyGaming.com: “Over the past year or two, people are getting a lot more active with their trading, there are more and more people getting involved in the financials. I believe that there is a market of people who are asking these questions, the content will map out how it works and how to do this, so I believe it will be very beneficial and will help to educate the market.”

Totally Gaming says: Catena has a knack for making smart acquisitions that serve to aide the group’s growth. These latest acquisitions, look to be affirmation that the group can be a key play in the financial trading sector.  

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