888’s Live Elite Lounge proving a success

888’s Live Elite Lounge proving a success

Tuesday, July 25, 2017 Posted by James Walker
Elite Lounge transports players into an opulent casino setting

Last month, 888casino delivered an industry first in the form of the glitzy Elite Lounge live casino. And according to the company’s head of B2C Itai Pazner, this unique, VIP-style proposition is already proving a success.

Elite Lounge transports players into an opulent casino setting with the look and feel of a nightclub, featuring panoramic rooftop views, funky music and elegant dealers.

The live casino offers blackjack and roulette, along with exclusive perks, promotions and betting options.

Discussing the success of Elite Lounge since its launch last month, Itai Pazner, senior vice president and head of B2C for 888 Holdings, told TotallyGaming.com: “We have seen a very good reaction and traction to the Elite Lounge.

“It looks like our members appreciate the investment and the attention to detail we put into this top end environment. As far as feedback from our customers, they have recognised that we have provided them with a unique environment that has shattered the barrier between land-based casinos and the online live casinos.”

Pazner added: “As we know, some of the high-end land-based casinos, such as The Venetian and Palazzo in Macau and Las Vegas, have created an elite environment, usually on the top floor of their most respected and valuable high-roller players.

“We definitely took inspiration from this world in creating our Elite Lounge, and therefore we have the high limit tables and the view of different skylines from around the world.

“Currently players can see Las Vegas outside after experiencing Hong Kong last week. The unique build of the environment with 39 HD flat screen TVs allow us to transport our players to the top casino locations around the world.”

Totally Gaming says: Modelled on the experiences of players with dealers in Las Vegas and Macau, the Elite Lounge offers 888casino players a ticket to gaming excellence. While the platform does require increased minimum bets, it is open to all those who want to experience a sophisticated gaming environment from the comfort of their home.


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