888 targets European growth with new launches

888 targets European growth with new launches

Thursday, September 3, 2015 Totally Gaming
Itai Frieberger says the moves into Denmark and Romania highlight 888's strengths

888 believes that its commitment to its strategy of becoming “a dominant operator in global gaming” has been illustrated by the announcement of new launches in Denmark and Romania.

The company listed a host of possible developments across Europe in its recent H1 financial results, and said today (Thursday) that 888poker, 888casino and 888sport are now available in Romania, while 888 will officially re-enter the Danish market next week.

888 said last month that it had applied for a licence in Romania and was looking to return to Denmark, where it was approved for a permit in 2011 before exiting the market to focus on US operations.

“Thanks to the hard work of our team and the regulators involved, we are excited to offer our entertaining, secure and trusted gaming brands to players from Romania and Denmark,” said Itai Frieberger, 888’s chief operating officer.

“Launching in two regulated markets concurrently is another testimony of our ability to leverage our regulated technology and knowhow in delivering our market-leading products.

“We are proud to offer the 888 marquee brands in these markets, reaffirming our strategy to become a dominant operator in global gaming regulations.”

The move comes in the same week that 888 submitted a revised takeover proposal for bwin.party, believed to be more than the $1.37bn (€1.22bn) that was offered in July following a number of bids from rival GVC.

In its recent H1 statement, the company said it was following developments in Portugal, Poland, the Netherlands, Czech Republic and “other European markets that are considering or are in the process of reforming their regulatory landscapes”.

It said that Portugal “has adopted a commercially challenging licensing regime”, but was hopeful of adding to its growth in the UK, Italy and Spain.

A spokesman said: “Our significant experience of successfully entering regulated markets and rapidly developing leading positions in those markets means that we continue to be well placed to capitalise on positive regulatory developments.”


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