1on1 with Per Eriksson - NetEnt's The Challenge

1on1 with Per Eriksson - NetEnt's The Challenge

Tuesday, June 6, 2017 Posted by Sam Cooke
A Q&A about NetEnt's reality web series

If you’re bored of Big Brother and you’ve fallen out of love with Love Island, this one could be for you. A new reality web production by NetEnt is currently approaching the climax of its eight episode series.

It follows a four strong team of hardy and determined NetEnters who are aiming to climb one of the tallest mountains in the European Alps. It follows the team across seven NetEnt locations globally and includes a number of mini challenges aimed to prepare them for the task at hand.

We spoke to NetEnt CEO Per Eriksson about why they’re doing this, where the idea came from and progress to date.

Totally Gaming: What was the idea behind launching the web series The Challenge?

Per Eriksson: To help attract and retain the very best individuals, we wanted to open our doors and show everyone what it’s really like to work for NetEnt. We were inspired by the powerful storytelling ability of a multi-part TV series and decided to create the first ever web series about a company in the casino industry.

There’s significant competition to capture the best talent so you need to stand out among potential employees. It is important for us to showcase our strong culture that we have developed and what makes NetEnt special. The Challenge web series is part of our Better Mondays campaign, that elaborates on the NetEnt tag line of Better Gaming. Better Mondays means that everyone should feel positive heading into the office on Monday morning, as work should be stimulating, fun and allow individuals to develop every day. This is what working for NetEnt is all about.

Furthermore, it was our objective to take a new and innovative approach to employer branding that sums up our creativity and constant quest for quality.  Most companies tend to take a similar approach, so we wanted to do something different that is genuine and authentic. At NetEnt we strive for ‘firsts’ and The Challenge is certainly something that has never been attempted before, let alone produced to the level that we have achieved.

TG: Who are you looking to target with the campaign?

Eriksson: We’re looking for individuals who share our passion for gaming and producing high-quality solutions using the latest technologies.    

We want to attract people who like to influence their work, the product, our customers and their life. To work at NetEnt, you need to thrive in a fast-paced environment in an ever-changing field, and embrace opportunities to learn, to grow, and to face challenges head-on.

But this isn’t just about attracting new staff – The Challenge is also intended to celebrate our incredible team of more than 900 people, highlight the great work that we do, and recognise our achievements.

TG: Tell us more about the content of The Challenge and what we can expect to see in the remaining weeks

Eriksson: The web series is filmed and broadcast in the style of a reality TV show, and follows four NetEnters – Tomas, Averil, Dhiraj and Alice – on their journey to climb one of the tallest mountains in the European Alps.

So far, through the videos that have aired, we’ve learned more about who the four participants are and their roles at NetEnt as they undertake a series of preparations. There have also been regular insights into life at the company in our different offices around the world.

We’ve produced eight episodes, and they’re all designed to show the importance of teamwork and how NetEnt tackles and overcomes challenges together. We are never afraid to go above and beyond, and climbing this mountain highlights the metaphorical peaks that NetEnters scale every day.

TG: How will you be looking to promote the new series of videos?

Eriksson: Every Monday at 12.00 CET, a new 10-minute episode of The Challenge is released at www.netent.com/challenge and shared across our social media channels. We are also running a series of teaser clips ahead of each episode and have engaged staff internally with premieres, screenings and events so that everyone is fully behind and included in the project.

TG: How well has The Challenge been received?

Eriksson: The reaction has been hugely positive and we’ve already seen an increased interest in NetEnt. In addition to the many episode views on various channels, we have witnessed significantly improved engagement across our website and social media platforms. All different aspects of this project, that has also included a gamification app involving all employees, together with the web series will definitely change the way we look upon telling our story and how we engage our employees in the future.

You can download the latest episode here, and all are available here. 


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