World Cup betting assistant for 1xBet’s Facebook fans

World Cup betting assistant for 1xBet’s Facebook fans

Friday, June 29, 2018 Posted by Luke Massey
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The operator has launched a chatbot service on Facebook Messenger

1xBet has targeted increased betting volume around the knockout stages of the FIFA World Cup, after launching a new chatbot service on Facebook Messenger.

The service, available to all Facebook users subscribed to ‘1xBet – Bookmaker Company’, has been described as a “fantastic assistant” to all football fans interested in the tournament.

With the help of the chatbot, players can get information about upcoming matches, as well as details of bonuses and promotions specific to a country, date or venue – for example matches in Ekaterinburg, Kaliningrad, Kazan, Moscow or Nizhny Novgorod.

For example, if you wanted to place a bet on England, you would open a new chat with ‘1xBet – Bookmaker Company’ on Facebook Messenger, then press ‘Menu’ to start the conversation.

Next you would choose to bet ‘by country’ and select England as your country, before deciding whether to place a bet on their next game or take up a 1xBet bonus offer.

The operator has also taken steps to bring personality to the service by integrating a user's name into the communication, as well as avoiding texts that would be seen as too formal for social media.

1xBet told TotallyGaming.com: “Our main aim is to provide bettors with information about our company and FIFA World Cup 2018 in a convenient format. The 1xBet chat bot will prove to be a fantastic assistant for all sports fans.”

Totally Gaming says: The advancement of artificial intelligence means that operators can now utilise this technology as a serious part of conversion strategy. Moving forward, it is important that 1xBet makes full use of the data generated by the chatbot. For example, looking at which search areas are used most often, and applying the right 'funnel' to pages with the highest interest.

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