Wiraya partners with Fantasino ahead of "game changing year"

Wiraya partners with Fantasino ahead of "game changing year"

Tuesday, January 16, 2018 Posted by Joseph Streeter
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Wiraya utilises data-driven insights to generate action

Wiraya, a specialist in mobile customer activation, has announced a new agreement with Fantasino as it aims to increase player activation.

Fantasino is a Costa Rican based online casino operator, which in partnership with EveryMatrix looks to provide players with a more personal experience when playing online casino games.

Using Wiraya’s technology, Fantasino will be aiming to significantly increase conversion rates and build customer loyalty, by specifically targeting registered and lapsed players with bespoke activation/re-activation messages, at the right time and in the right channels, automatically.

Wiraya CEO Oskar Klingberg told TotallyGaming.com: “We are really excited to have Fantasino on-board, joining our rapidly expanding group of leading brands in the iGaming industry. Our experienced team are now working hard to deliver market leading conversion rates for both re-activating passive players, and moving their new customers to first time depositors. Fundamentally, this means a real increase in player deposits for Fantasino, and I can’t wait to see these results.

He added: “2018 looks set to be a game changing year, as we roll out Wiraya Activation Intelligence, a new feature that utilises the full capability of AI to dramatically increase player deposits for our customers. We will be fully launching this at ICE this year, with product demos and success stories that detail some crazily high conversion data.”

Andrés Blanco, Co-Founder/ Operations Manager of Fantasino, said: “With Wiraya Mobile Customer Activation we can offer our players a better user experience and at the same time boost our player activation. We are looking forward to improving our conversion rates and getting more active players. It’s great that we have found a new way of interacting with customers, at a very rapid pace, thus keeping our offering fresh and exciting for our customers.”

Totally Gaming says: Utilising the tools provided by Wiraya can prove a positive step for Fantasino, as it looks to elevate its current levels of customer retention and grow its popularity as a mobile based product.

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