Virtual Reality, gamblification… who knows where we’re going next?

Virtual Reality, gamblification… who knows where we’re going next?

Monday, October 19, 2015 Totally Gaming
Ewa Bakun looks at what is on offer at the EiG Pitch Theatre

With EiG now just days away, Ewa Bakun, of event organiser Clarion, looks at some of the areas of innovation that will be on display at the Pitch Theatre...

EiG's Pitch Theatre will provide a platform for innovators to showcase something new and exciting that could take the gaming sector by storm.

‘Novelty’ is the key word for this part of the EiG programme, and some of the major start-up trends will be visible.

Alea Digital will present the business case for investment, launch and the long-term future of Virtual Reality technology, based on their SlotsMillion Virtual Reality casino, while Magnet Gaming will relate to the gamblification trend by showcasing their real-money online slots designed with the casual audience in mind.

Financing trends overarch the approach of two pitch presenters. Duke Royalty provides loans to companies in return for a percentage of that company’s turnover, which is paid by way of a royalty. Greenzorro instead offers a financing/investment option to the players by combining gambling with investing to create a win-win for players.

Bitcoin, perhaps less of the buzz word in 2015 than last year having matured, will still be present through a pitch presentation of the newly-launched Satoshi Bitcoin Casino by Nick Garner, founder of a digital marketing agency 90Digital and a well-known figure in affiliate marketing circuits. A Berlin start-up, Satoshi Pay, will talk about Bitcoin Nanopayments that allow consumers to buy digital goods for 1¢ or less.

While mobile is booming and surpassing desktop numbers, gaming operators are still not able to get their apps onto Google Play store. Betcade has just recently been launched by the former Gamblit executive, David Chang, to provide a solution to this by opening the first dedicated Android app store for gaming. 

And while increasingly fragmented regulation makes regulatory compliance and financial reconciliation a challenge, SAI Global and Autorek will both present products that make the life of operators, suppliers and regulators easier. SAI Global will talk about their solution to automate key elements of cross-jurisdiction compliance to manage risk and make compliance a business enabler, while Autorek will focus on financial reconciliation. 

The above is just a snapshot of what we have seen of start-ups and innovations in the industry and brought up to support my belief that innovation isn’t dead.

The question is who will actually really revolutionise the sector – will it be eSports, Virtual Reality, gamblification or fantasy sports? Indeed, maybe it will be none of those and the search needs to be widened even further.

* The Start-up LaunchPad, Start-up Village and the Pitch Theatre are part of Excellence in iGaming (EiG) taking place in Berlin on 20-22 October 2015. EiG, in its 14th year, is the iGaming industry’s most established and senior event, attracting 1500-plus attendees from the entire ecosystem: operators, suppliers, regulators, affiliates, media and start-ups. 



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