Unique MuchBetter model to reduce transaction fees for Pinnacle

Unique MuchBetter model to reduce transaction fees for Pinnacle

Wednesday, June 20, 2018 Posted by Luke Massey
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MuchBetter is a new payments option for players on Pinnacle

The unique commercial model applied by iGaming payments provider MuchBetter can help Pinnacle to ensure that its VIP’s don’t become loss-making for the business.

Under MuchBetter’s value-based pricing model, operators are charged based on each player’s net balance over a month, thus ensuring that processing fees are substantially lower and relative to the true financial value of each player.

It was confirmed today that the MuchBetter Gaming Wallet has been integrated as a new payments option for players on Pinnacle, as the operator seeks to reduce its transaction fees and prevent fraud, as well as providing the best deposit and withdrawal experience possible for its customers.

Pinnacle said it was “rare to find a payment partner that is genuinely on your side”, adding that MuchBetter had also been chosen for the way it combines the use of new mobile technologies such as biometric and device authentications with a streamlined deposit and withdrawal process.

MuchBetter co-founder Jens Bader spoke to TotallyGaming.com about why his company’s commercial model is such a good fit for the low-margin bookmaker.

“Our commercial model is most beneficial with serious punters, high-volume, frequent turning bankrolls, frequent pay-outs,” said Bader. “Usually the players that are net winners. Instead of adding a lot additional costs, while losing on these operationally, our model not just helps to drive down costs, but can be the single factor that such VIPs do not become loss-making for Pinnacle.

“Pinnacle is a place for serious players and our product meets their requirements and level of sophistication. Money in and out in an efficient way is the core functionality for players that take gaming seriously, and we provide that.”

Totally Gaming says: It’s been a breakthrough year for MuchBetter, whose gaming wallet continues to appeal to operators and platform providers alike for the big savings it can make in transaction fees. The payment option has also found favour with Pinnacle by creating a trusted environment between app, mobile number, device and user, thus reducing unwanted fraudulent activity.

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